Practice Intelligence Australia


26 July 2016 - Pokémon Lawyer Go

For a lawyer, getting free publicity in a local newspaper is an achievement. But how do you get free (positive) publicity across the entire country?

Slater & Gordon Senior Associate, Emma Aldersea has achieved the publicity jackpot by commenting on legal issues for Pokémon players.

“It’s easy for people to be consumed by the excitement of new technology, but keep in mind that ‘I spotted a rare Pokémon’ is unlikely to be a lawful defence if you get into trouble in the real world,” Ms Aldersea said.

“The biggest legal risk for Pokémon Go trainers is the temptation of trespass, especially when Pokéstops are located on private property, such as schools or people’s yards."

Read Emma Aldersea's legal alert for Pokémon players


22 July 2016 - LexisNexis Online Legal Resources for Community Legal Centres across Australia

LexisNexis® and the National Association of Community Legal Centres (NACLC) have entered into a partnership to promote the rule of law in Australia by providing high quality online legal resources to over 180 Community Legal Centres (CLCs) operating across Australia and support better access to justice for the 200,000+ disadvantaged clients they assist every year.

Access to LexisNexis Practical Guidance, CaseBase and other core research products with practical and current content, will support CLC staff (and CLCs’ several thousand volunteers who themselves in 2013/14 provided over 775,000 hours of support) as they advise clients on a wide range of issues. The online format ensures the content is always accessible and up-to-date, for all CLCs, regardless of their size and geographic location. LexisNexis will provide training to staff and volunteers who will in return assist LexisNexis to design and improve their solutions through research of user experience.

NACLC spokesperson Daniel Stubbs said, “It is essential for CLCs and their clients – disadvantaged people who often have multiple legal problems – to have easy ongoing access to timely, accurate, up-to-date legal information. The LexisNexis package is a highly valued and utilised resource that helps CLCs across Australia to provide high quality and consistent legal advice.”

“Prior to working with LexisNexis, CLCs were more likely to have to source legal content in both hard copy and online, from a range of providers. Access to the LexisNexis online package can help support the efficient operation of CLCs, enabling them to dedicate scarce resources to where they are needed most, to direct service delivery. We welcome this important partnership”, Mr Stubbs added.

“We are delighted to help support the vital role that Community Legal Centres play for disadvantaged Australians who without their help would be extremely vulnerable in the legal system,” said Joanne Beckett, Managing Director, LexisNexis Australia. “By working closely with CLC staff and volunteers, we will also gain a better understanding of the biggest challenges for this sector and be able to reflect that in future design of our content. We look forward to working closely with everyone involved in the CLCs and at NACLC to champion the amazing work they do.”

21 July 2016 - What Percentage of Partners Are Not Partners?

The Australian's partnership survey revealed that around 33% of partners in the law firms surveyed were non-equity partners. 42 firms reported for the survey and mainly included large firms and small offices of global firms.

One out of three law firm partners do not have ownership rights and responsibilities at their firm. They do however get the benefits of recognition in the marketplace that comes with the title of "partner" at a prestigious firm.

Around one third non-equity was the average of the 42 firms. There were a handful of firms where either all or almost all partners were equity partners.


18 July 2016 - Privatising LPI - A Win For Footy Fans

LPI website screenshot


12 July 2016 - South Australia - Straight Line Growth in Property Sales


A gently rising straight line depicts the volume of property sales activity over the past four years in South Australia. The volume of property transfers in the state is now 24% higher than four years ago - based on the first six months of the current calendar year. 

Adelaide dwelling values have increased by 2.2% over the past 12 months.

Perhaps this is how the graph would look for the other states of Australia if rock-bottom interest rates were the main driver. Other states have been affected by frenzied property development, such as apartment building; mining booms and busts; overseas buyers and population growth.

The South Australia experience over the past four years may be the best indicator for Australia of the underlying trend in the conveyancing market. It may also be the best indicator of any new trend that emerges.


11 July 2016 - Property Market Cycle - The Mirror Image of WA and Qld

8 July 2016 - NSW and VIC  Property Sales Volumes Dip From Peak


6 July 2016 - Law Firms Can Outsource to Australian Lawyers, Working in Australia Under Australian Regulations



5 July 2016 - A Law Office Winner of Best Interior Architecture


4 July 2016 - NSW Green Slip: Rights and Legal Work Slipping Away


30 June 2016 - Family Law Self-Represented Litigants Get More Technical Assistance

The Family Court of Australia and Federal Circuit Court of Australia have launched an online video aimed at assisting litigants who do not have legal representation (unrepresented litigants).
The video explains how to file documents and manage cases online through the Commonwealth Courts Portal.

The Portal is becoming a popular choice when lodging applications and other documents with the courts. In 2014–15 there were over 193,288 documents eFiled via the Portal.
Richard Foster, Chief Executive Officer of the Family Court and Federal Circuit Court said, ‘The Commonwealth Courts Portal is a valuable resource for lawyers, and importantly for unrepresented litigants, to eFile documents from their home or business. Managing family law matters can be confusing and time-consuming, but the courts are committed to providing tools such as this video to explain how it can be simplified.’

click image below to go to video

from website screenshot


29 June 2016 - Interview With the Founder of LawAnswers and LawTap


27 June 2016 - Partner Turnover Rates in Leading Law Firms


21 June 2016 - News is Leaking Out About The Next Legal Sector Public Listing


20 June 2016 - Craig Green of Gadens settling home loans 8500 metres above sea level


16 June 2016 - From Artist to Property Law Winner - Breaking the Stereotypes


9 June 2016 - Where Do The Best Clients Come From?

8 June 2016 - Law Firms Must Step up Innovation to Stay Ahead

1 June 2016 - Crowdsourced Australian Legal Dictionary


30 May 2016 - IPH Acquires Cullens Patent and Trade Mark Attorneys

IPH has announced that it has reached agreement to acquire Cullens Patent and Trade Mark Attorneys ("Cullens"). First established in 1936, Cullens is a highly regarded Brisbane based IP firm employing 18 IP legal professionals, and with branch offices in Townsville and the Gold Coast.

Purchase consideration for the acquisition is $35.6m, with a potential additional earn-out payment based on FY16 earnings growth, capped at $7.1m.

Completion of the acquisition remains subject to a number of conditions including the receipt of any necessary consents and approvals from third parties, no regulatory intervention or objection by the ACCC and no material adverse change in the financial or operating position of IPH or Cullens.

Commenting on the acquisition IPH's Managing Director, David Griffith, said "we are delighted to have reached an agreement to acquire Cullens and extend a warm welcome to the principals and staff. The acquisition of Cullens represents a further step in IPH's strategy of building the leading intellectual property group in secondary markets."

Mr Griffith went on to say, "Cullens is a well-managed and profitable IP firm with a substantial local client base. Cullens will continue to service its clients under its own brand".

Key features of the acquisition are:
• Purchase consideration of $35.6m, being 7.9x FY15 EBITDA, and subject to final accounting adjustments.
• Earn-out capped at $7.1m based on increase in FY16 earnings compared to FY15.
• Consideration and earn-out (if any) to be settled 50% by the issue of new IPH shares, and 50% in cash.
• IPH shares to be issued at $6.97 /share (being 10 day VWAP up to and including 27 May 2016)
• 80% of consideration and earn-out (if any) shares escrowed for 2 years from issue.
• EPS accretive (after acquisition costs).
• Completion is expected by 30 June 2016.
• Completion subject to a number of conditions as summarised above.


30 May 2016 - Insights Into The Role of Deputy and Divisional General Counsel

Mahlab has released a Roundtable Report on experiences of Deputy & Divisional General Counsel (DGC). Report excerpts:

DGC have either had very little or no previous exposure to working in an in-house environment. DGCs find that they therefore need to spend time encouraging their team to exercise independent judgement and learn not to become too fixated on the detail that may have been required in a law firm.

Some companies support senior lawyers at this level by encouraging them to undertake further studies, e.g. an MBA which is often funded by the company. One of the most valuable experiences to develop these skills was a situation where the DGC spent an extended period working in the Human Resources division of the organisation.

There is a unanimous agreement amongst DGCs about the importance of educating commercial staff to engage with the legal team early on in a transaction. However some DGCs noted that increased visibility and interaction with the business can be a ‘poisoned chalice’ as although it may lead to more contact with senior management and the Board, it can lead to increased out-of-hours work and the requirement to be constantly ‘on call’.

Sometimes there is no definite career path for a DGC at their organisation, beyond what they are currently doing, as the company may not view their role as a stepping-stone to General Counsel. The company may wish to go to market to secure the best candidate for the role who immediately offers the experience they need.

Link to access the report (PDF)


25 May 2016 - A Growth Strategy Beyond Legal Practice - Innovation From an Insolvency Law Firm

24 May 2016 - VOI Requirements Causing Friction Between Practitioners and Clients


23 May 2016 - HDY Launches LGBTIQ Network


18 May 2016 - The Face of a Homeless Legal IT Executive


17 May 2016 - Entries Open for the Legal Innovation Index


17 May 2016 - Legal Aid Matters Campaign

Click image above to learn more about the new campaign for increased legal aid funding.


13 May 2016 - Pay rises in the pipeline for most lawyers and staff at Australian law firms says ALPMA


11 May 2016 - A Law Firm Inspired Startup Diversifies and Wins Innovation Award


5 May 2016 - A Rare Opportunity to Learn NewLaw from a Successful NewLaw Firm

Are you planning to still be in legal practice in five years time or 10 years time? If the answer is yes, then you need to learn as much as you can about NewLaw.

NewLaw is a term that covers new ways of marketing, packaging and delivering legal services.

Lawyer and non-lawyer startups are currently working out ways to disrupt the market for legal services. What should you be doing about this? The first step is to become educated about these developments.

Who better to learn from than a law firm that has undergone the transformation itself. View Legal has transitioned from time billing to fixed fee value pricing, and it has done a lot more than that.  

The event, Foundations for the Future is planned for a number of locations across Australia and New Zealand in July 2016. The day will be split into six sections: Is it the end of the world as we know it? Perspectives on specialisation; Resourcing; Productisation; Pricing Models and Case Study – The Firm of the Future Now. 

The organisers describe it as a one day workshop to “provide you the framework to ensure your business can reposition immediately for the new normal.”  The workshop is supported by LexisNexis and will be conducted by View Legal. 

Learn more at



3 May 2016 - Your Own Online Automated Wills Website


2 May 2016 - Banks Continue Support for Slater & Gordon

Slater & Gordon has announced that the banks have agreed to continue support for the company by not calling in loans early. Existing facilities have been restructured as term loans. $480m is required to be repaid in 2017/18 and $360m in 2018/19.

A condition of the support by the banks is that Slater & Gordon will not declare or pay any dividends.

Slater & Gordon can now focus on its business for the remainder of 2015/16 and all of 2016/17 so that it can demonstrate viability and profitability when the next round of negotiations with the banks arise concerning maturity of loans in 2017/18. 


2 May 2016 - Vote for Sean

Sean Roche is the founder of Australia's first specialist crowd funding platform for legal assistance. Vote for Sean to show your support for this initiative, for its access to justice goals, funding both social cause legal matters and private litigation. Sean is in the people's choice competition for the Queensland Young Achievers Award. An award will give a boost to legal assistance crowd funding as well as acknowledging Sean's efforts.

Click image to go to facebook poll


27 April 2016 - What to Consider When Choosing a Domain Name for Your Law Firm

Juris Marketing has published an e-book on the topic of domain names for law firms. According to Frank Downes of Juris: “The best domain for a legal practitioner in Australia is one that ends in “” i.e. If you can obtain the “.com” and “” it is an added bonus from a brand protection point of view.”

“Avoid hyphens and dashes and try to make the domain as short as possible. If you do use an abbreviation of your practice name, make sure the abbreviation seems natural and obvious,” says Mr Downes.

There are a number of common domain variations when it comes to legal practitioners:
- (normally legal or law)

The e-book outlines the strengths and weaknesses of each of these types of domains. For example, the weaknesses of e.g. are the length and lack of keywords. The length makes it harder to remember and the word “legal” does not add any value if you specialise in a practice area.

The e-book also covers the SEO impact of different domain formats.

Have you considered using the “.law” domain? According to the e-book, “...unless you have a practice with an international focus or client base in the United States, the .law domain will offer few advantages and many costs”.

The e-book, Choosing Your Domain Name - A guide to choosing the perfect domain for your legal practice, is free and can be downloaded in PDF form via the Juris website.


26 April 2016 - Telstra Funds Legal Sector Disruptors

Telstra operates its own startup accelerator called muru-D. It has locations in Sydney and Singapore and partnerships in Brisbane and Auckland. What's in it for Telstra? According to Telstra:

• Supporting the Australian technology community
We know that startups like you are building are the future of technology in Australia. We want to work with you to keep these crucial skills here in Australia, we want to prove that you don’t need to go overseas to be successful.

• Access to innovation right from the grass-roots
muru-D will be a place where some of the most cutting edge tech ideas in Australia will come to light. We want to work with the brightest digital minds & be part of this scene of innovation right from the grass-roots upwards.

muru-D startups operate in many industry sectors. The two that are in the legal sector both originated from Singapore with one already expanding into Australia - LawCanvas.

Picture (above) from LawCanvas website. The other startup, Maxine is in pre-launch.


19 April 2016 - Norton Rose LawPath


14 April 2016 - Shock Survey Result: Lawyers are Happy With Their Work-Life Balance


12 April 2016 - 12 Month Dwelling Sales Volumes Down 5.3% Nationwide

In its most recent housing update, CoreLogic's statistical analysis reveals that there were 473K sales of houses and units in the 12 months to March 2016. In the previous 12 months there were 499K. The reduction has been 5.3% nationwide.

Unit sales were down by 9.7% and house sales were down by 3.4%.

Sales volumes over the 12 month period, compared to the previous year, on a state by state basis:

NSW -7.6%

VIC  -7.3%

QLD +0.1%

SA +1.8%

WA -10.6%

TAS +2.2%

NT -23.2%

ACT -0.8%


7 April 2016 - First E-conveyance on Gold Coast - What it Was Like


4 April 2016 - Weak Employment Market for Professionals

Compared to five years ago there are 18% fewer internet job advertisements for lawyers. There are 19% fewer ads for accountants. Interestingly, these two percentages are very close to the overall decline in  internet job ads for Australia (all employment categories) which is 20%. Going against the trend is job ads for real estate agents  which is 46% higher than five years ago. 

Although lower than five years ago, the demand for employed lawyers, as indicated by job ads, has been improving over the past two years. This followed 2012 and 2013 during which large law firms went through a period of downsizing and staff shedding.   

Graphs showing the number of job advertisements on the internet



23 March 2016 - Property Market Defies Scaremongering Tabloid Headlines


22 March 2016 - The Path to Success in Conveyancing and Property Law Practice


18 March 2016 - Whether you win, lose or settle, how do your clients know that you cared?

14 March 2016 - Is Lawcadia the Uber of the Legal Industry?

14 March 2016 - Many Reasons for Lack of New Bar Work


10 March 2016 - The Conveyancer as Project Manager


8 March 2016 - Call to Change the Migration Act Before Federal Election to End Dual Registration for Lawyers

The Law Council of Australia’s president-elect, Fiona McLeod SC, has used an address at the 2016 CPD Immigration Law Conference to call on the federal government to dismantle the dual regulation of migration lawyers before Parliament is prorogued for this year’s federal election.

Read more


7 March 2016 - The Never-Satisfactory Green Slip System

1 March 2016 - SAI Global Conducts a Record 605,000 Settlements Over 12 Months


29 February 2016 - Is There Any Good News in The Slater and Gordon Half Year Financial Results?


25 February 2016 - Slater and Gordon tension mounts; AdventBalance to merge with LOD, and IMF Bentham prepares for payday

Two lawyer contracting businesses based at opposite ends of the world are merging. AdventBalance operating in Australia and with a presence in Asia is merging with Lawyers On Demand (LOD). LOD was established in the UK by an investment from Berwin Leighton Paisner – a large UK-headquartered international law firm. The merged firms will trade under the one name: Lawyers On Demand.

Tension is building as Slater & Gordon prepares to announce its half year financial results. In a surprise move, the company suspended trading in its shares on Wednesday 24th February while it works on finalising its half year financials. The reason for the suspension is related to the possibility of the company making additional disclosures before Monday. The announcement is expected to occur prior to its shares resuming trading on Monday 29th February.

Litigation funder IMF Bentham made an uncharacteristic loss in the first half of 2015/16. Its loss was $560K before income tax for the half year. The company has expanded greatly, mainly in overseas jurisdictions. As a result, salaries and overheads are up coinciding with meagre revenue for the half. However revenue from litigation is as lumpy as you can get. The company had $94m of cash as at 31 December 2015 plus investments in cases which it estimates have a claim value (of which it receives a slice) of more than $3 billion.


24 February 2016 - Half Year Results: IPH Limited Profitability Beats Rival; Shine Lawyers Write Offs Decimate Earnings

Yesterday we stated that Xenith IP’s half year financial result was stellar and would be hard to top. It has been topped in a big way. ASX listed firm IPH Limited achieved an EBITDA of 46.5% (adjusted earnings basis) on six months revenue of $69 million.

As with Xenith IP, IPH also benefited from some one-off factors such as exchange rate movements, but its profitability beat Xenith IP’s by a gross margin of around 10%.

IPH Limited is made up of Spruson & Ferguson, Fisher Adams Kelly Callinans, Practice Insight (including WiseTime) and Pizzeys Patent and Trade Mark Attorneys.

IPH Limited’s EBITDA percentage for the equivalent period of the previous year was 42.4%. Despite the phenomenal result, the share price of IPH Limited fell 9% on the day to $8.49. The IPH share price might have overreached, as it still closed at more than double its low point of the past 12 months.

IPH is achieving strong benefits from scale and this might account for its profitability lead over smaller rival Xenith IP. Most law firms would look at this rate of profitability with envy. One such law firm might be Shine Lawyers.

Shine wrote off $17.5 million of work in progress, disbursements and debtors, leaving just $2.1 million of EBITDA on $64 million of revenue.


23 February 2016 - Xenith IP Half Year Result Will be Hard to Top

Xenith IP (formed from Shelston IP) is a small company by ASX standards and also small compared to other listed firms in the legal sector. While revenue for the six months to December 2015 was $16.3 million, it earned a healthy EBITDA of $4.9 million. The EBITDA percentage to professional fees (a component of total revenue) was a stellar 36%.

It is as if everything lined up in the company’s favour in the six months. There were some one-off factors assisting such as regulatory changes and the free gift of an exchange rate windfall.

However, the one-offs should not be seen as detracting from the strong result. It was a great six months for the company in a market that appears to be growing and in which it has assessed that it is gaining market share.

It is also a result which has not been muddied by acquisitions or shifts in WIP. In fact, Xenith operates with almost no WIP. At the end of December 2015, the company had a WIP value equivalent to eight days of professional fee revenue.

The announcement of the half year result marked three full months of being listed on the ASX. In the past week its share price has increased by 23%, making it 40% higher than its listing price.

Not only will this profitability be hard to top by other listed companies in the legal sector but it may also be hard to top by Xenith itself.

22 February 2016 - No Decline in Home Values According to Survey of Conveyancers and Property Lawyers


18 February 2016 - Law Institute of Victoria Comes Out in Favour of Contingency Fees


15 February 2016 - Global Law Firms: Will They Leave Australia as Fast as They Came?

9 February 2016 - LawyerQuote is Now Launching Nationally


4 February 2016 - Three Years of Growth in Property Sales Volumes – NSW v VIC v QLD 

It has been three healthy years of increasing conveyancing activity across the three largest states. In each year across all three states, activity has been increasing. However the rate of increase has been declining, most notably in Queensland from 9% in 2014 to 5% in 2015.

Over the three years, Victoria has had the largest increase in activity of 36% from 2013 to 2015, however this has been skewed because 2012 was an exceptionally low year in that state.


2 February 2016 - Jones Day to open Brisbane Office and welcomes Brett Heading as new partner

The global law firm Jones Day has announced that it will open an office in Brisbane, Queensland, the energy and resources hub of Northeast Australia, effective February 1, 2016.

The Brisbane Office will initially focus on M&A, major projects, and project-related disputes, with an emphasis on the natural resources, construction, transport, and agriculture sectors. Brisbane is Jones Day's third office in Australia, and 43rd worldwide. The Firm opened its Sydney Office in 1998 and its Perth Office in 2014. Together, Jones Day's Australian offices have more than 60 lawyers practicing Australian law and providing a wide range of services for clients, including in litigation, projects and infrastructure, mergers and acquisitions, private equity, intellectual property, and restructuring and insolvency.

"Opening in Brisbane reflects the Firm's ongoing commitment to Australia, Australia's role in the global economy, and the importance of Queensland as a strategic source of energy, natural resources, and agricultural products for the growing Asian economies," said Stephen J. Brogan, Managing Partner of Jones Day.

When Jones Day opens in Brisbane, Brett Heading, a senior Queensland lawyer with more than 30 years of experience in mergers and acquisitions, will join as a partner, bringing a depth of local experience related to transactions and capital raisings, and with particular experience in the energy, natural resources, and agricultural sectors. Mr. Heading was a member of the Takeovers Panel (the Australian regulator of issues arising in hostile corporate takeovers), and has held Government and ASX listed company board positions. He joins from McCullough Robertson where he previously served as Chairman. On the heels of the recent addition of Mark Crean, the former Deputy Senior Partner of Herbert Smith Freehills, Mr. Heading's appointment further strengthens the M&A capability of Jones Day in Australia.  More


1 February 2016 - Intense Competition in the Personal Injury Market

Shine Lawyers has now joined Slater & Gordon in suffering a major loss of confidence by ASX investors.
Shine Lawyers’ share price plummeted 73.25% on Friday (29/1/16) falling from $2.00 to close at $0.535. Less than 12 months ago Shine’s share price peaked at $3.45.

Shine Lawyers announced on Friday that its projected profit for 2015/16 would be approximately half of what it had previously expected.

Shine has stated that the reassessment of earnings was primarily a result of WIP and disbursement write offs related to its personal injury practice.  

The company further announced that its performance in the six months to December 2015 was below budget. Three reasons were given:

- Sub-optimal fee earner to file ratios, and under performance by some fee earners

- Greater than expected write offs, largely attributable to regulatory reforms 

- Continuing market competition, especially in Queensland

Both Shine Lawyers and Slater & Gordon have made reference to intense competition in the personal injury market with both singling out Queensland as especially challenging.


28 January 2016 - Startup Needs More Lawyers to Keep Up With Consumer Enquiries

LawAdvisor launched mid last year with its online platform that connects lawyers with people looking for legal help. LawAdvisor founder Brennan Ong, in an interview with Lifehacker, shared the biggest challenge faced by the startup. Surprisingly, the challenge was not attracting enquiries from consumers, but attracting lawyers to participate in the service.

Brennan Ong explained: “Since launching, we have been inundated with demand from the public, which has not been mirrored by lawyer numbers. As a result, we had to pause our consumer marketing campaigns and have focused on signing up more lawyers. Given that lawyers are very risk averse, we found out that many lawyers were afraid to sign-up without approval from the leadership of their firm. We’ve had to invest time and energy in meetings with Partners of law firms to explain the system, and to educate them that LawAdvisor offers a new way of working and to reach their target clientele, in a way that supports, rather than supplants, their existing practices.” 

LawAdvisor has published interesting statistics about the number of internet searches across Australia each month for various types of legal assistance. According to the statistics there are more than 22,000 searches each month for conveyancing and property law. In the categories listed there are more than 120,000 searches each month. These are not searches on the LawAdvisor platform but Google-type searches.

LawAdvisor has been successful in promoting its service through facebook. It has acquired 12,000 followers in only 5 weeks.

Links: Lifehacker and LawAdvisor (lawyers page)

22 January 2016 - NSW Licensed Conveyancer Numbers on the Rise



19 January 2016 - Shine Lawyers Downgrading Earnings Guidance

Shine Lawyers has halted trading in its shares on the ASX while it reassesses its earnings projections for the current financial year. The company has announced that it "expects a material reduction in its previous FY 2016 EBITDA guidance pending finalisation of this review."

The company is reviewing its WIP recovery rates and provisioning.

Over at Slater & Gordon, the share price closed at 62.5 cents which is almost at its all time low of 59.5 cents. In addition to a low share price, Slater & Gordon shareholders are considering whether to pursue a class action in response to the massive fall in the value of their investment in the company.


15 January 2016 - Share Price Performance of Publicly Listed Law Firms


11 January 2016 - So You Want to be a NewLaw Law Firm?

Image from website

NewLaw law firms are known to be innovative, accessible and cost transparent. So far, innovation in the Australian legal services market has mostly focussed on the marketing, packaging and delivery of the service rather than any change to the service itself.

Internet technology is enabling this type of innovation. The prevalence and declining cost of such technology is making it possible for any law firm to become more “NewLaw”.

Some of the more common traits of NewLaw law firms are:

- Free legal documents
- Ability to generate customised “self-service” legal documents online from precedents
- Legal resources for the self-represented or part self-represented litigant
- Plain language communication - often utilising online videos
- Subscription and / or fixed fee pricing

Successful execution and promotion brings results. While it is a lot of work moving down this path, new technology continues to make it cheaper and easier. An example of a small US law firm that has become NewLaw is described by Robert Ambrogi and can be found at


4 January 2016 - Wisest Words Spoken About Professional Services Firms

A video using a speech by Leo Burnett (in his own voice) in which he explains the elements of one of the most successful professional services businesses in the world. Although it is an advertising firm, the principles apply perfectly to any professional services business. (PS: There is always a bowl of apples in every Leo Burnett office)




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