The 2010 Australian Legal Practice Management Association (ALPMA) conference was held at Star City, Sydney over two days on 22nd and 23rd October, 2010. Approximately 200 people came together to be inspired, share ideas, network and have fun.

The annual ALPMA Conference has established itself as Australia’s most significant event for those involved in legal practice management. This is due to the quality of the presenters it is able to attract combined with the enthusiasm and support of delegates and trade sponsors.

Three overseas presenters attended: Gerry Riskin (common attributes of successful law firms); Jay Shepherd (value pricing of legal services) and William Davis (cloud computing).

Brian Redican of Macquarie Bank provided an economic briefing. There was a panel discussion which included general counsel from three major corporations: Richard Anderson (Nestlé), Margaret Taylor (Boral) and Duncan Glasgow (CSR Sugar). Among the many issues discussed was the important question: what does it take to become a provider of legal services to companies such as those represented on the panel?

In separate presentations and focussing on different perspectives, Peter Ross, Margaret Fitzsimons and Kriss Will provided insights on understanding and influencing lawyers. There were many other excellent presentations.

The theme of the conference was “On The Edge – New Direction or Business as Usual?” Attendees could not have asked for much more by way of insights and preparedness from a single event, to help with the challenges ahead for managing law firms.