It wasn’t that long ago that hiring a lawyer through an online freelance platform was considered cutting edge or innovative. Before it was cutting edge, it was the domain of recruitment firms providing temporary lawyers and law societies providing locums.
Then came the online platforms. It was supposed to be ‘lawyers on tap’ to bolster in-house legal teams or add to the short term capacity of law firms. Not all the platforms survived. In fact, not many survived. Marketplaces are easy to conceive but deceptively difficult to execute.
Soon, a new player will be entering the marketplace market. The new player is LinkedIn and it is hard to imagine its failure because everyone is already on its platform.
LinkedIn generates billion of dollars in revenue each year. It has been owned by Microsoft since 2016.
The big freelancer platforms, Fiverr and Upwork are not an ideal fit for lawyers and professionals but the same can’t be said for LinkedIn.
LinkedIn Marketplaces is expected to launch in the second half of 2021. It has the capacity to change freelance lawyering forever as well as freelancing across all the professions. The major impact on freelancing is expected but the more interesting unknown is how much it will disrupt the traditional markets for legal and professional services.