Acritas’ eighth annual Global Elite Law Firm Brand Index sees Baker McKenzie extend its lead at the top of the table for another year.
Acritas’ Global Elite Law Firm Brand Index 2017 is compiled from analysis of an extract of data from the Sharplegal Global Elite survey dataset. All data is derived from 1,074 interviews with respondents, in $1 billion+ revenue organisations across the world, who have senior responsibility for buying legal services.
A strong US presence and an ability to leverage international relationships are two of the levers driving success for global law firms. Analysis of the rankings this year highlights the increasing strength of firms with a strong US component to their brand. According to data from Acritas, spend on domestic legal services from US companies has been fairly flat over the last ten years, while demand for US legal advice from non-US based multi-nationals has been increasing.