Law firms have been marketing themselves as sources of knowledge. The law firm highlighted in this article is marketing itself as a source of information – important information for small building subcontractors whose livelihoods depend on getting paid by the companies they are working for.
This makes a lot of marketing sense. Sometimes, prospective clients are not looking for the best knowledge in the land. Sometimes they are just looking for information. Once you are a provider of information, you are in the prime seat to become the preferred supplier of knowledge.
The law firm describes itself as a “technology-driven” law firm. It has won an innovation award from the Queensland Law Society.
Read more about Helix Legal in the Courier Mail at
Image from Helix Legal’s website