As the holiday season draws near, you may be thinking about the months ahead. While traditionally the summer is a slow period for many professional services and b2b businesses, it doesn’t have to be this way.
There are many challenges that property lawyers and conveyancers face in the time leading up until Christmas including questions around maintaining profitability even though they yearn for a well-deserved break. If this is you, here are three strategies that you can implement to stay open for business these holidays, maintain profit, and set your direction for 2021 whilst enjoying rest and relaxation.
- Connect with your clients for ongoing success
The holiday season is all about connectedness and showing appreciation for those in our lives. The same goes for your clients. As the year draws to a close, take the time to show your clients how much you appreciate working with them. A simple, personalised email thanking them and offering your services in the New Year shows that you value their contributions to your firm. It also opens the door to repeat business in 2021. For clients you have worked more closely with or for a long time, it may be useful to send a gift, if budget allows.
Creating a meaningful connection with your clients doesn’t always have to be about gift giving. Making sure you’re staying in contact, settling their properties on time and really listening to your client’s needs goes a long way in ensuring you can continue to be successful in 2021.
- Keep your brand presence front and centre while you rest
While you might be looking to hibernate, it’s important that your brand does not. It is important to stay viable to stay at the forefront of your client’s minds. So while you may not be working with them on a particular matter, when it comes to servicing them in the future, it is important that you are front of mind so they know where to come.
This is a successful way to increase profitability through referral business. A current client may not need your services, but by staying front of mind, there is opportunity to refer you to a friend, colleague or family member who does need your services more immediately.
You can use marketing platforms and strategies like social media and PR to stay visible. There are many software platforms available that allow you to schedule social media posts, so you don’t have to be active every day.
In addition, you can use industry media publications to pre-book PR opportunities like emails and articles to be sent to audiences far larger than your own client base. Once the content you are sharing is prepared and scheduled, you simply action new leads as they come in.
- Outsource property matters while you rest
If you’re looking to; to finalise open property matters, increase your workload without taking on new resources or expand your lodgment and settlement services to other states, you can use technology and outsource your requirements. This will enable your firm to keep moving forward while you enjoy annual leave.
SettleIT is smart technology that allows you to outsource any upcoming lodgments and property settlements – both manual and electronic. This means if you have never completed an electronic settlement before, or you can’t meet the relevant people face to face to complete a manual settlement, you can rely on the Australian-based team at SettleIT to act under your instructions, post unconditional contract exchange.
SettleIT can help maintain profitability throughout the holiday period as the team will be working throughout December and January, so you don’t have to. With over 100 years of combined experience, SettleIT can help your firm handle more volume and can assist when times are busy or when cover is needed. The SettleIT team are also registered with both PEXA and Sympli so there is no need for you to register with an ELNO.
Your firm’s profitability doesn’t have to take a break simply because you would like to. There are easy ways to ensure your firm stays visible and moves property matters forward without you being heavily involved. These strategies can also serve you well into 2021.