What it takes to succeed in marketing professional services

Book review by Peter Frankl. Here is a book that has been written by insiders and tested in the real world. If you diligently follow its precepts, it will lead to marketing success in a professional services practice. To be clear, the authors are not guaranteeing success if you buy their book. I’m the one making claims about success, as someone who has read the book and believes in what I’ve read. The book contains 1,230 precepts, rules, advices or tips. Any of these terms could be used. If you follow these precepts on marketing and business development then the client-work will […]